wisdom-evolution.com https://wisdom-evolution.com/ wisdom-evolution.com description ja Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/22/588.html <![CDATA[2-6-31：5：25の法則　ー離反を5%改善すると利益が25%改善する]]> http://wisdom-evolution.com/article/2026/07/22/588.html Wed, 22 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/21/587.html <![CDATA[2-6-30：1：5の法則　ー新規顧客獲得のコストは既存顧客維持の5倍]]> http://wisdom-evolution.com/article/2026/07/21/587.html Tue, 21 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/17/586.html <![CDATA[2-6-29：スタートアップや新規事業におけるパレートの法則]]> http://wisdom-evolution.com/article/2026/07/17/586.html Fri, 17 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/16/585.html <![CDATA[2-6-28：良い売上をもたらす顧客を育成する ー ロクシタンの事例]]> http://wisdom-evolution.com/article/2026/07/16/585.html Thu, 16 Jul 2026 08:31:31 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/15/584.html <![CDATA[2-6-27：パレートの法則　ー利益は上位集中する]]> http://wisdom-evolution.com/article/2026/07/15/584.html Wed, 15 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/14/583.html <![CDATA[2-6-26：「パレートの法則」「1：5の法則」「5：25の法則」]]> http://wisdom-evolution.com/article/2026/07/14/583.html Tue, 14 Jul 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/13/582.html <![CDATA[2-6-25：2種類のビジネスモデル：単発購入型、継続購入型]]> http://wisdom-evolution.com/article/2026/07/13/582.html Mon, 13 Jul 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/10/581.html <![CDATA[2-6-24：実使用後に起こる「価値の再評価」のメカニズム]]> http://wisdom-evolution.com/article/2026/07/10/581.html Fri, 10 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/09/580.html <![CDATA[2-6-23：利益性へのダブルインパクト]]> http://wisdom-evolution.com/article/2026/07/09/580.html Thu, 09 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/08/579.html <![CDATA[エビデンスベース・マーケティングの罠に陥らないように（完全解説版）――ロイヤル顧客か、ライトユーザーか、という不毛な二択を超える]]> http://wisdom-evolution.com/article/2026/07/08/579.html Wed, 08 Jul 2026 10:00:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/08/578.html <![CDATA[2-6-22：「価値」とは何か？ー企業ができるのは価値の“提案”]]> http://wisdom-evolution.com/article/2026/07/08/578.html Wed, 08 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/07/577.html <![CDATA[2-6-21：粗利ベースの判断は「利益性の低下」のサインを見逃す]]> http://wisdom-evolution.com/article/2026/07/07/577.html Tue, 07 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/06/576.html <![CDATA[2-6-20：2種の費用を踏まえた、損益分岐点と限界利益率]]> http://wisdom-evolution.com/article/2026/07/06/576.html Mon, 06 Jul 2026 08:31:36 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/03/575.html <![CDATA[2-6-19：2種の費用：固定費と変動費、そして損益分岐点と限界利益率]]> http://wisdom-evolution.com/article/2026/07/03/575.html Fri, 03 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/02/574.html <![CDATA[2-6-18：継続的な売上成長：3つの変数のバランスが重要]]> http://wisdom-evolution.com/article/2026/07/02/574.html Thu, 02 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/07/01/573.html <![CDATA[2-6-17：売上の方程式　ー3つの基本変数]]> http://wisdom-evolution.com/article/2026/07/01/573.html Wed, 01 Jul 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/30/572.html <![CDATA[現在進行形の事業創造を目撃する──BMSGの‪0→1‬から‪10→∞‬、そして次の‪0→1‬へ（Greeting & Gathering '26を起点に）‬‬]]> http://wisdom-evolution.com/article/2026/06/30/572.html Tue, 30 Jun 2026 11:40:22 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/30/571.html <![CDATA[2-6-16：マーケターが把握しておくべき利益の全体構造]]> http://wisdom-evolution.com/article/2026/06/30/571.html Tue, 30 Jun 2026 08:30:04 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/29/570.html <![CDATA[2-6-15：「営業利益」から「経常利益」「純利益」]]> http://wisdom-evolution.com/article/2026/06/29/570.html Mon, 29 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/26/569.html <![CDATA[2-6-14：なぜマーケターは財務が苦手なのか]]> http://wisdom-evolution.com/article/2026/06/26/569.html Fri, 26 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/25/568.html <![CDATA[2-6-13：「良い売上」の積み上げには財務知識が必須]]> http://wisdom-evolution.com/article/2026/06/25/568.html Thu, 25 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/24/567.html <![CDATA[2-6-12：どうすれば「利益ベース」で評価できるか？]]> http://wisdom-evolution.com/article/2026/06/24/567.html Wed, 24 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/23/566.html <![CDATA[2-6-11：鉄板焼き店とウォルマートからの学び]]> http://wisdom-evolution.com/article/2026/06/23/566.html Tue, 23 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/22/565.html <![CDATA[2-6-10：ウォルマート「EDLP（毎日安い）」戦略はなぜ成功したか]]> http://wisdom-evolution.com/article/2026/06/22/565.html Mon, 22 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/19/564.html <![CDATA[2-6-9：一度購入した方も、相当の確率で離反する]]> http://wisdom-evolution.com/article/2026/06/19/564.html Fri, 19 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/18/563.html <![CDATA[2-6-8：「1万円の売上」は2種類ある]]> http://wisdom-evolution.com/article/2026/06/18/563.html Thu, 18 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/17/562.html <![CDATA[2-6-7：売上に目が向く理由③：売上が上がると利益も上がる誤解]]> http://wisdom-evolution.com/article/2026/06/17/562.html Wed, 17 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/16/561.html <![CDATA[2-6-6：売上に目が向く理由②：売上は短期的に伸ばせる]]> http://wisdom-evolution.com/article/2026/06/16/561.html Tue, 16 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/15/560.html <![CDATA[2-6-5：売上に目が向く理由①：部門や個人の評価が「売上額」]]> http://wisdom-evolution.com/article/2026/06/15/560.html Mon, 15 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/12/559.html <![CDATA[5-1-34：AppleとIBM：競争と協業]]> http://wisdom-evolution.com/article/2026/06/12/559.html Fri, 12 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/12/558.html <![CDATA[2-6-4：利益に貢献する「良い売上」、一過性の「悪い売上」]]> http://wisdom-evolution.com/article/2026/06/12/558.html Fri, 12 Jun 2026 08:15:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/11/557.html <![CDATA[2-6-3：「良い売上」にこだわるべき理由]]> http://wisdom-evolution.com/article/2026/06/11/557.html Thu, 11 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/10/556.html <![CDATA[2-6-2：顧客が途切れない鉄板焼き店の秘密]]> http://wisdom-evolution.com/article/2026/06/10/556.html Wed, 10 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/09/555.html <![CDATA[AI革命時代に人間が残すべき「知恵」]]> http://wisdom-evolution.com/article/2026/06/09/555.html Tue, 09 Jun 2026 11:38:23 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/09/554.html <![CDATA[2-6-1：利益をもたらす良い売上と、一過性の悪い売上]]> http://wisdom-evolution.com/article/2026/06/09/554.html Tue, 09 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/08/553.html <![CDATA[2-5-43：事業成長を牽引する「ブランディング」の再定義——田中洋教授と考える、顧客の記憶化と想起の促進]]> http://wisdom-evolution.com/article/2026/06/08/553.html Mon, 08 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/05/552.html <![CDATA[2-5-42：BtoB領域の中小企業におけるブランディング]]> http://wisdom-evolution.com/article/2026/06/05/552.html Fri, 05 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/04/551.html <![CDATA[2-5-41：事例に学ぶ「2つのブランディング基本戦略」]]> http://wisdom-evolution.com/article/2026/06/04/551.html Thu, 04 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/03/550.html <![CDATA[2-5-40：ヤッホーブルーイングの「黒字ニッチ」の確立]]> http://wisdom-evolution.com/article/2026/06/03/550.html Wed, 03 Jun 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/02/549.html <![CDATA[2-5-39：函館のハンバーガー店「ラッキーピエロ」人気の理由]]> http://wisdom-evolution.com/article/2026/06/02/549.html Tue, 02 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/06/01/548.html <![CDATA[2-5-38：3段階で考える、中小企業のブランディング]]> http://wisdom-evolution.com/article/2026/06/01/548.html Mon, 01 Jun 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/29/547.html <![CDATA[5-1-33：スティーブ・ジョブズとビル・ゲイツ：協業と競争の歴史]]> http://wisdom-evolution.com/article/2026/05/29/547.html Fri, 29 May 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/29/546.html <![CDATA[2-5-37：中小企業が狙うべき「黒字ニッチ」]]> http://wisdom-evolution.com/article/2026/05/29/546.html Fri, 29 May 2026 08:15:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/28/545.html <![CDATA[2-5-36：ブランディングは中小企業においても有効]]> http://wisdom-evolution.com/article/2026/05/28/545.html Thu, 28 May 2026 08:30:03 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/27/544.html <![CDATA[2-5-35：マーケティングの「4P」にも大きな誤解]]> http://wisdom-evolution.com/article/2026/05/27/544.html Wed, 27 May 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/27/543.html <![CDATA[産業革命から予測するAI革命]]> http://wisdom-evolution.com/article/2026/05/27/543.html Wed, 27 May 2026 08:15:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/26/542.html <![CDATA[AI時代における「理想的なマーケティング」の再定義]]> http://wisdom-evolution.com/article/2026/05/26/542.html Tue, 26 May 2026 10:07:00 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/26/541.html <![CDATA[2-5-34：ブランディングへの過剰期待と過小評価]]> http://wisdom-evolution.com/article/2026/05/26/541.html Tue, 26 May 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/25/540.html <![CDATA[2-5-33：「マーケティング」と「ブランディング」の関係]]> http://wisdom-evolution.com/article/2026/05/25/540.html Mon, 25 May 2026 08:30:02 +0900 Copyright (c) 2026 IID, Inc. All rights reserved. http://wisdom-evolution.com/article/2026/05/22/539.html <![CDATA[GoogleはWHOとWHATの5つの距離を消しにきている— 広告、EC、AIエージェント、課金体系の変化をどう見るか —]]> http://wisdom-evolution.com/article/2026/05/22/539.html Fri, 22 May 2026 12:55:53 +0900 Copyright (c) 2026 IID, Inc. All rights reserved.